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　　コンビニは 24時間オープンしている。今となっては当たり前のサービスなのだが、深夜も営業しているということは新たな問題を生み出してしまった。深夜は来客も少なくなり、もちろん夜なので辺りは暗くなるため、強盗を呼び寄せることになったのだ。

　　そこでコンビニ業者は考えた。店内を必要以上に明るくすればいいことを。コンビニが深夜電気が煌々（こうこう）としているのは実は強盗対策だったのだ。

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コンビニのマーケティング (4)

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